Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Personalization is one of the most talked about frontiers in search. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.

Don’t blindly follow every advice about website traffic you can find online

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. A Google research recently revealed that four out of five users trust search engines for local searches Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.

SEO is a journey, not a destination

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. When it comes to long-term SEO strategies, there are so many tactics to consider. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.

Use Hyphens To Differentiate Words In URL

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. According to Gaz Hall, a UK SEO Consultant : "The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword or phrase is there."

Use Google Keyword Planner To Find Untapped Keywords

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. When you delete one or more posts or pages from your site, there’s often collateral damage. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links.